
Phawit had been a management partner of the creative powerhouse. Chitrakorn who joined Ogilvy in 2003 has played a pivotal role in the development of famous work for clients such as Thai Life Insurance, Nature Gift coffee, Kasikornbank Group, Dutch Mill, Amway, Sponsor sport drink and CentralPlaza shopping complex. In his new position, Chitrakorn will continue his leadership role across the agency’s clients, drive new business growth as well as elevate digital to be an integral part of the business.
“Phawit has always demonstrated great passion, dedication and drive in the eight years he has worked with Ogilvy. He has consistently proven that the Ogilvy philosophy ‘great work that works’ can be effectively applied across the Kingdom leading to award-winning work. Under his leadership, the team will ensure Ogilvy & Mather maintains its number one position in the market and ramps up its digital capabilities,” commented Punnee Chaiyakul, chairman of Ogilvy & Mather Thailand.
"Phawit has a unique ability to build and lead teams that help clients grow their business through creativity," said David Mayo, president of Ogilvy & Mather Advertising. "His relative youth belies his deep experience in a market that has been built upon creativity in so many forms. He is the perfect leadership fit for our digital future in Thailand and he will use this to play a core part in building our ASEAN presence still further."
Ogilvy & Mather Advertising oversees more than 30 clients and 180 staff famous working for 30 leading brands including Yum restaurants International (Thailand), Charoen Pokphand Foods, Thai Life Insurance, Nestle (Thailand), Central Pattana and Amway (Thailand).