P&G growth stays healthy

“P&G’s plant based in Wellgrow Industrial Estate in Chachoengsao’s Bang Pakong district is so far unaffected by the flooding, though the company had already prepared measures to protect this plant,” managing director Raul Falcon said yesterday.
The regional company based in Singapore has been consulting and monitoring the flood situation closely since it started, as Thailand is a key cog in its global production network.
Though daily necessities are hard to find after many factories were shut down by the flood, P&G cannot increase its output because it is already running at full steam to serve both domestic and export markets.
To cope with distribution disruption due to the floods, the company uses flexible planning, diverse transport modes and its more than 150,000 partner stores to support product delivery to customers across the country.
P&G Thailand still plans to expand its production capacity next year to serve growing local and overseas demand in line with a series of marketing and promotion campaigns to celebrate its 25th anniversary of operations.
“The investment for next year will be definitely higher than last year’s,” he said.
Recovery and rebuilding plans for the country should start in January. P&G wants to be part of community building, so the company will do a lot of marketing activities to support this process, Falcon said.
Even during this crisis, the company is willing to do something, he said. For instance, yesterday it joined forces with Tesco Lotus to kick off the “Downy Scent of Hope” campaign offering free laundry services to flood victims at evacuation centres in Greater Bangkok.
This campaign will also feature live singing and entertainment activities to relieve the stress among evacuees at each shelter.
Though local consumption is likely to fall through the first half of the coming year, Falcon is optimistic that the flood impact will be short-lived and his company can enjoy double-digit growth this year, continuing to the following year.