AD Spending fell 5% in Oct
Advertising expenditure in October saw a 5-per-cent year on year drop as advertisers and product owners slashed their budgets, especially via key media, due to the floods.
Chakkapong Udomkacha, media manager at The Nielsen survey agency, said that total ad spending in October was Bt8.66 billion, a 5.06-per-cent fall from Bt9.12 billion in the same period last year, mainly due to the impact from the flooding.
As in the previous month, advertising via magazines, |newspapers and radio continued to decline. Magazines saw a 25.14-per-cent fall to Bt405 |million from last year’s Bt541 |million; newspapers saw a |7.56-per-cent drop to Bt1.23 billion from Bt1.33 billion; and radio saw a 5-per-cent decrease to Bt542 million from Bt574 million.
Advertising via television this month saw a 6.31-per-cent drop to Bt5.16 billion from Bt5.51 billion last year.
However, other media enjoyed positive growth in advertising. For instance, Internet saw a 44.83-per-cent surge to Bt42 million; in-store media gained 35.51 per cent to Bt145 million; transit media saw a 16.92-per-cent increase to Bt228; outdoor media saw a 7.83-per-cent rise to Bt358 million; and cinema saw an 8.84-per-cent increase to Bt504 million.
