Nestle unit gears up for Asean common market
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Nestle Professional Indochina, the provider of food and beverage solution services for out-of-home consumption of Nestle (Thai), continues to expand its distribution channels in the region to make them well prepared for the full opening of Asean trade in
This business unit is responsible for the company’s beverage product sales through out-of-home distribution channels, including hotels, restaurants, food outlets, airline catering, offices, factories and vending machines.
Nestle Professional also provides food services and solutions for Maggi dipping sauce and Nestle Carnation milk.
Herald Reitz, country business manager, said yesterday that the expansion plan was still on track even though last year some production and product deliveries were suspended when its factories and some suppliers of ingredients and packaging were hit by the flood. However, the company expects to resume normal operations soon.
Under Nestle’s global policy, the company will penetrate the Indochina region, consisting of Thailand, Laos, Cambodia, Vietnam and Burma.
The five customer targets in those countries are hotels, restaurants, cafes and bakeries, educational institutions and individual kiosks.
The company will invest in training enterprises, producing marketing collateral and public relations materials, sending staff to conduct marketing survey in those countries and expand-
ing and upgrading existing plants.
Thailand would remain a regional production hub. The company would retain its customer base while focusing on recruiting newcomers.
For example, there are more than 10,000 individual street vendors in the country. They are being supported by all-year-round seminars and training on the development of service standards, hygienic practices and management skills, he added.
A competition called the second “Nescafe Ice Cool SME Challenge” is on for university students to manage NesCafe ice kiosks, with 85 applicants from 17 universities across the country.
