No, we’re not talking about alcoholic delusions. Bacardi, the rum-maker, is actually setting up friendly matches with the popular World No 2 for fans who help it promote careful consumption.
Bacardi’s “Ace Rafa” concept utilises the Spanish star as its Global Social Responsibility Ambassador in a campaign called “Champions Drink Responsibly”.
To get a crack at the King of Clay, go to Bacardi’s “ChampionsDrinkResponsibly” Facebook page and beat him on a digital court. That gets your name in a draw for the Grand Final. If your name is chosen, they’ll fly you to Rafa’s hometown in Mallorca, Spain, to meet him and knock a few balls around.
The online game is fun, regardless, with visuals shot in Mallorca during an actual Rafa training session. Rafael looks real, not computer-generated, and he looks like he wants to win. So put down that fifth rum and coke because you’ve had enough.
“It’s vital in tennis and in life to know where the line is,” says the holder of 10 Grand Slam trophies.
Okay, but does Bacardi really want us to drink less Bacardi? See how president and chief executive Seamus McBride explains it at www.BacardiLimited.com. (The word “limited” might be a clue.)
Bottom line is that booze slows down the reflexes. Of course, you can’t beat Nadal after a few drinks, but you can’t drive a car safely, either.
Honour for Chatree
Congratulations to Bangkok Bank chairman Chatree Sophonpanich, who’s just received a Lifetime Achievement Award from the Hong Kong-based Federation of Leading Chinese Overseas Businessmen.
Chatree accepted the trophy in front of 2,200 other businesspeople from 135 countries who were Chinese or of Chinese descent, quite a thrill by any measure. And all of those people were keen to compare notes later with him and his son Chatsiri, who is Bangkok Bank’s president.