Mister Donut continues with expansion
Mister Donut plans to expand its network to cover all provinces in Thailand, cashing in on the successful brand refreshing initiatives last year.
The donut chain now operates with 265 branches in 65 provinces.
“In 2012, new marketing strategies will be carried out both Above the Line and Below the Line. We will also focus more on promoting our products through social network sites and mobile applications. Moreover, various interesting Customer Relations Management (CRM) and Corporate Social Responsibility (CSR) activities will also be implemented.” said Thiradej Chirathivat, CEO of Central Restaurants Group Co Ltd.
In 2011, when Mister Donut celebrated its 33rd anniversary, brand rebuilding activities were hosted for the first time. They covered all aspects from store design to logo, staff uniforms, and packaging design. The chain claimed that such increased sales and profits.
