Vitamilk joins traceability project

 As traceability shows the entire supply chain of a product, this is expected to assure consumers of the safety. GS1 is a non-profit organisation dedicated to global standardisation.
 Location is one factor to help gain popularity, said Pitchaya Watcharothai, director of GS1 Thailand, referring to a food product survey by Innova Market Insights. As consumers grow more health-conscious, a product tends to enjoy a higher market share if it can verify the source of ingredients.
 Thammasak Jittimaporn, managing director of Green Spot, said that under the cooperation, consumers can trace back where the soybean comes from, the production, and distribution. In the world where contamination scares consumers, this should assure them of safety and open up the international market for the soybean milk, he added.