KTC targets high-end clients for its credit-card services
Krungthai Card will focus more on luring high-end consumers because of this segment's high spending power and low rate of non-performing loans (NPLs).
KTC chief executive officer Rathian Srimongkol said the company had upgraded its information-technology system and added new executives to strengthen its plan to tap high-end customers for its credit cards and personal loans.
Last year, the company’s NPLs rose to Bt5.61 billion from Bt4.07 billion in 2010. Its cost-to-income ratio of 46 per cent was higher than the industry average of 40 per cent.
“We will create different services and increase efficiency for premium customers to enhance spending as well as help improve our NPL rate,” he said.
KTC has allocated a budget to train staff to serve premium customers, as good service would make an impression on this customer group.
“We have studied and analysed the lifestyles of premium customers to understand what kind of services they want before developing them to suit this segment,” he said.
KTC has improved its IT system to ensure it can provide service more quickly than other operators, Rathian said.
KTC will work together with Krung Thai Bank, its major shareholder, to develop products and services to both companies’ customers.
KTC also plans to acquire 100,000 new personal-loan customers, growth of 8 per cent.
Meanwhile, Rathian denied a report that Malaysia-based CIMB Bank aims to buy shares held by KTB in order to be a major shareholder in KTC.
KTC shares closed yesterday at Bt17.90, up by 0.56 per cent from Friday.
