Vietnam pact furthers TCEB's Asean collaboration strategy
The Thailand Convention and Exhibition Bureau's "Asean MICE Collaboration" strategy took a step forward with the signing of an agreement with the Vietnam Chamber of Commerce and Industry in Hanoi on March 16.
The tie-up is in line with TCEB’s approach to promote the meetings, incentives, conventions and exhibitions industry in the region and ensure that it is ready to become the world’s leader. The VCCI will work closely with TCEB to encourage trade, the MICE business and enterprise development in the two countries for mutual economic benefit.
TCEB president Akapol Sorasuchart said yesterday that Asean members should help one another to prosper from the region’s advancement.
SCB backs MahaNakhon
Siam Commercial Bank has lent Bt5.4 billion to Pace Development Corp for the development of the MahaNakhon, a luxury project, Arthid Nanthawithaya, a senior executive vice president of the bank, said yesterday.
When the mixed-use project in Sathon district is completed next year, it would be worth Bt19 billion.
Green tea promotion
Tipco F&B plans to slash the price of its Mirai ready-to-drink green tea from Bt20 to Bt15 as part of its two-month summer promotion running from April to May.
The move is aimed at increasing Mirai sales by 30 per cent this year, which is more than the 20 per cent expected for the overall Bt8-billion green-tea market. – The Nation
