Briefs

The Intellectual Property Department yesterday signed a memorandum of understanding with the National Bureau of Agricultural Commodity and Food Standards and the Thai Industrial Standards Institute to increase acknowledgement of Thai Geographical Indication products, as it will help improve standards for GI certification.
The signatories of the agreement will exchange knowledge on the GI certification process and standards that have gained high acceptance internationally.
The department also signed an MoU with the Office of the Vocational Education Commission on developing innovative products for commercialisation and protection of IP rights for new investors.

Serm Suk boosts Crystal brand
Serm Suk is investing more than Bt100 million to ensure that its Crystal brand becomes the drinking water of choice for Thai consumers.
Building on its recent record-breaking sales, the company aims to drive Crystal to be the No 1 premium drinking-water brand preferred by Thai consumers. Serm Suk is implementing a brand-communication concept called “Make the Right Choice” to strengthen Crystal’s position as the only drinking-water brand that meets both local and international standards.
– The Nation