The move is in line with the government’s policy to promote Thailand as the “Kitchen to the World”.
Nuntawan Sakuntanaga, director-general of the International Trade Promotion Department (DITP), said yesterday that the Thai Select standard would guarantee the authenticity of processed foods’ ingredients and taste.
Some 44 processed foods from 14 companies were selected from 200 applications to receive the certificate. The screening committee’s members are highly recognised in the food industry.
They come from the DITP, Thai Food Processors Association, National Food Institute, Food and Drug Administration and Dusit Thani College.
Brands that can show the Thai Select mark are Roithai, Blue Elephant, Chef’s Choice, Thai Rich, Ori Chef, Maejin, S&P, Kanokwan, Suree, Mae Ploy, Penta, Thaiboy, White Elephant, Durian, Lobo and Smiling Fish.
Deputy Commerce Minister Poom Sarapol will visit London this week to help promote Thai foods and fruits in Tesco outlets.
He will also discuss with executives of the famous Le Cordon Bleu cooking school in France about offering a class on preparing Thai cuisine.
Choice dishes that would be included in Le Cordon Bleu’s course are tom yam kung, pad Thai and kaeng kha kai.