KTC bullish on partnership with JCB
Krungthai Card has witnessed an extraordinary success of marketing collaboration with JCB International, as the number of KTC-JCB cardholders have risen to 40,000 after launch in 2008.
The cards are issued to Thai nationals enthusiastic about Japanese products and services as well as tourist destinations, as well as Japanese residents in Thailand.
Vorawut Nispakuntorn, vice president, said that average spending of these cardholders is Bt13,000 per month, higher than the average of about Bt6,000 for all types of KTC cards. Much of the spending is made at fuel stations, shopping centres and telecom shops.
"We will launch more promotions to boost spending through the cards by 50 per cent and to expand the credit cardholder base by 20,000 this year," he said.
Through a marketing budget of Bt10 million, KTC and JCB is boosting reward points to all spending from June 1 to December 31, 2012.
JCB is the largest credit card provider in Japan, encompassing 13.53 million merchants in 190 countries. Totally, it now caters service to 70 million cardholders worldwide.
