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Italian handbag maker excited about growth

May 24. 2012
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Furla, an Italian luxury bag brand, is planning to double its business in Asia in the next three years, chief executive officer Eraldo Poletto said.


Central Marketing Group opened the first Furla flagship store in Bangkok’s CentralWorld shopping complex in March, and is planning to open a second one at the Central Embassy mall next year. Furla plans to open seven boutique outlets in Bangkok and one in Phuket in the next three years.

Poletto said Furla was a family-owned business founded in 1927, and the brand’s motto was always to strive for the best quality and good Italian craftsmanship and seek to expand globally. Furla bags are already available in 63 markets around the world.

“About 27 per cent of our business is based in Italy, with 26 per cent in Japan, 12 per cent [elsewhere] in Asia and 8 per cent in the United States,” Poletto said.

“We want to double our business in Asia to around 30 per cent in three years.”

He said Furla had made

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