briefs

A hundred per cent of jasmine rice set for export met the standards of the Foreign Trade Department during the first four months of this year’s shipments.

Phongphan Chearviriyaphan, deputy director-general of the department, said a total of 630,522 tonnes of jasmine rice in 3,759 shipment lots had been proved to be of high standard, with no contamination.

However, three of 79 samples did not pass DNA tests for jasmine rice, and the department has asked each company to raise the quality of its rice to meet the standard. According to the department, of every 100 grains of rice, 92 should be jasmine rice to qualify for certification as Thai Hom Mali rice.

 

New RS subsidiary

Music and entertainment giant RS has launched a new subsidiary, Cho Music and Entertainment, for artist management to lure new revenue from sponsors and attract young customers.

The new company will be managed by YAAK, a TV production house that also operates YAAK TV. 

RS chief executive officer Surachai Chetchotisak said the company had already gained Bt50 million from its first sponsor, which cannot be named. With this new revenue, the company will realise a profit this year.

 

Benz sales record

Mercedes-Benz Thailand set a new sales record in May at 706 units, doubling the figure for the same month last year. 

Martin Schulz, vice president of sales and marketing, said sales for the first five months continued to grow with a total of 2,316 units delivered. 

 

Ananda promotion

Ananda Development has launched a special promotion campaign to boost its sales in the current second quarter of the year. 

The “Ready to Change” campaign calls will allow customers to pay only Bt999 per month for two years when the customer buy a condominium from one of three projects: Ideo BluCove Sukhumvit, Ideo Mix Sukhumvit 103, and Ideo Verve Ratchaparop. The campaign is running from now until the end of next month.