Ad spending in May jumps 10%
Advertising expenditure in May jumped by 10 per cent to Bt10.3 billion from Bt9.33 billion in the same month last year. Top spenders included Coca-Cola, Toyota, Total Access Communication (DTAC), Tesco-Lotus Supercenter, PTT Group, Siam Commercial Bank, T
Still, according to a Nielsen survey, not all media benefited from the increase. Television enjoyed the biggest share, with Bt5.89 billion or 77 per cent of the total. However, ad spending for that medium increased by only 3 per year on year, from Bt5.72 billion.
Ad spending via magazines continued to decline, by 28.5 per cent year on year to Bt361 million from Bt505 million.
Thanks to an increase in movie screens, ad spending in cinemas in May jumped 87 per cent to Bt1.29 billion, from Bt688 million. Last month, 15 new cinemas were launched at Mega Bangna, eight at Terminal 21, 11 at CentralPlaza Grand Rama 9, and 17 in the provinces.
Advertising expenditure spending in newspapers also witnessed a 15-per-cent surge to Bt1.28 billion from Bt1.1 billion. This was followed by radio, with a 4.64-per-cent rise to Bt541 million from Bt517 million; outdoor media with a 7.3-per-cent increase to Bt380 million from Bt354 million; transit media, rising 5.6 per cent to Bt242 million from Bt229 million; in-store media, jumping 38.4 per cent to Bt227 million from Bt164 million; and the Internet, with a 25.6-per-cent rise to Bt49 million from Bt39 million.
In the first five months, total advertising spending rose |5.16 per cent year on year to Bt46.25 billion, from Bt43.98 billion.
