Trend Micro targets Indochina for revenue growth
Trend Micro (Thailand) will focus its business on the Indo-China region in the second half of this year, and expects to generate revenue growth of about 30 per cent by the end of the year.
Thanat Seththaopas, the new country manager of Trend Micro (Thailand), said the firm in the second half of this year will focus on making Thailand the hub to provide knowledge to the Indochina market, especially Vietnam and Cambodia, as they are high-potential markets.
It will expand its business base once the Asean Economic Community comes into effect in 2015. The firm now has representive offices in Laos, Vietnam, Myanmar and Cambodia.
The firm has divided its customers in Thailand into two main areas – enterprise and consumer market. In the enterprise market, the company is providing four main security solutions – virtualisation infrastructure, data centre protection, cloud application security, and third-generation network/mobile device solutions.
He said that in the enterprise market, it distributes its security solution through three distributors and retailers, focusing on large enterprise, government, mid-enterprise and small and medium business. It has plans to appoint another distributor in the future.
With the consumer market, the firm will launch three new security solutions designed to support consumer segment, including Titanium Internet security 2013, mobile security 8.0, which supports both Android and iOS environments, and safesync for consumers in the third quarter of this year. The firm now distributes its security solutions via retailer and online business.
TechNavio Analysis reported that of the total global cloud security software market, the US has 44-per-cent market share, followed by Europe, the Middle East and Africa 38 per cent, and Asia-Pacific 18 per cent. It also reported that the US market is expected to improve to more than 50 per cent by the end of 2014.
The firm expects to generate revenue growth of about 30 per cent from last year as it has expanded its customer base online. Meanwhile, existing customers who adopt their information technology into virtualisation need to have security to take care of their system infrastructure.
Thanat was appointed country manager of Trend Micro (Thailand) in February. Before joining Trend Micro, he worked with Dell Corporation (Thailand) as an enterprise solutions senior sales manager with Dell Infrastructure Consulting services for five years.
