Beer sale could hit 2bn litres in 2012
Play
The volume of beer sold in Thailand this year could hit 2 billion litres, an increase of 14.5 per cent from the previous year, Kasikornbank Research Centre.
It attributed the sharp increase to a combination of factors including the stimulus measures which boost farmers' income andconsumer spending as well as the recent 2012 UEFA European Football Championship.
In terms of value, the sale is estimated to be Bt25 billion, representing a 4.2 per cent increase on year.
"Taking into account the total volume of beer sold over the past seven years, we see that the average growth rate has been moderately good, despite intense competition between brewers vying for larger market shares in the economy beer segment," it said.
Competition at home is forcing local brewers to expand overseas particularly Asean, it said. "Asean offers bright prospects for Thai brewers, thanks to growing population and favourable per capita consumption, which has been projected to grow 4-8 percent per annum, even as consumption in developed nations is declining."
