Ad spending rises 7.5% in first 7 months
Advertising expenditure enjoyed 7.48-per-cent growth in the first seven months of this year, to Bt66.9 billion from Bt62.25 billion in the same period of 2011, according to the latest Nielsen Thailand media survey.
Only spending via magazines faced a decline, by 14.12 per cent to Bt2.84 billion from Bt3.31 billion in the first seven months of last year.
Ad spending via cinemas, in-store media and the Internet enjoyed strong growth from January to July. Nielsen Thailand found that cinema ads saw a 69.94-per-cent surge to Bt6.75 billion from 3.97 billion; in-store ads jumped 69.08 per cent to Bt1.59 billion from Bt941 million; and Internet advertising enjoyed 24.63-per-cent growth to Bt334 million from Bt268 million.
Television remains the medium that advertisers rely on the most, with 58 per cent of the total ad industry. During the first seven months, ad spending via TV saw a 2-per-cent rise to Bt33.85 billion from Bt38.07 billion in the same period last year.
Newspaper advertising was ranked second with Bt8.7 |billion, a 4.56-per-cent increase from Bt8.33 billion last year, while radio ads witnessed a 5.43-per-cent rise to Bt3.55 billion from Bt3.37 billion.
Spending via outdoor and transit media saw similar growth at 7 per cent from last year. By the end of last month, outdoor advertising recorded Bt2.64 billion while transit media had 1.59 billion.
Nielsen also found that ad spending in July hit the highest level of year-on-year growth with 12.6 per cent to Bt10 billion from Bt9.2 billion as top brands poured their advertising budgets into key media.
Top brands included Kasikornbank, True Move, Toyota passenger cars, Coca-Cola, Isuzu pickups, Happy mobile phones, McDonald’s fast-food outlets, PTT Group, Foremost UHT milk, and Oil of Olay facial skincare product.
