Parker Pens sales up
Newell Rubbermaid (Thailand), the producer and distributor of Parker Pens, saw its first-half sales grow 15 per cent from the same half last year.
The company plans to maintain leadership in the premium pen market by setting aside a marketing budget of Bt20 million for Parker Ingenuity, a new collection of elegant pens created exclusively for Parker Fifth Technology.
The brand’s global strategy will be embraced to provide an “unparalleled” experience of the new writing system to consumers through Parker Pop-up Store. And with a growth target of 30 per cent this year, the company is confident that Parker can defend its position in this market, general manager Voraphot Seungdham-maros said last week. – The Nation
Big power saving
Kunwadee Jintavorn, executive director of Impact Exhibition Management, said last week that Impact is aiming to save Bt13 million in electricity this year after succeeding in saving Bt8 million last year.
The company has implemented ISO50001 or energy management systems from the Management System Certification Institute (Thailand).
This step has resulted in sustainable and good practices for the environment as well as economic benefits through cost savings, she said.
