Jaspal targets regional sales bounce
Jaspal & Sons, one of the largest primary suppliers of Sealy mattresses in Asia, is expanding its factory in Samut Prakan's Bang Phli district at a cost of more than Bt200 million to cash in on the Asean Economic Community, which comes into effect in 2015
The expansion, scheduled for completion by the end of next year, will increase space for both warehousing and manufacturing of the US brand’s mattresses by 10,000 square metres to about 40,000sqm in total.
The factory’s daily production capacity will rise from 350 mattresses currently to about 500 units.
Tarun Puri, sales and marketing director of Jaspal & Sons, yesterday said the expansion formed part of the company’s plan to expand its sales in several markets with good potential, including South Korea, India and mainland China.
“We now export Sealy mattresses from our factory to about 12 markets in Asia, including Cambodia, Vietnam, Singapore, Hong Kong, Taiwan and India. Exports now contribute about 30 per cent of our sales,” he said.
“The expansion is aimed at serving our annual growth in both the domestic and export markets, which comes in at 10 per cent and between 20 and 25 per cent, respectively,” he added.
The expansion of the Bang Phli factory is not solely about increasing quantity, but also about raising quality and broadening the range of high-end products, Puri said.
The company’s sales of Sealy mattresses grew by 7 per cent year on year in the first six months of 2012, despite an overall flat Thai market during the period.
“The market situation is not so good, as it has been seriously impacted by the recession in Europe, which has affected Thailand,” Puri said, adding that the overall branded mattress market was worth about Bt2.3 billion, of which Sealy has a share of 27-28 per cent.
“We expect our market share to increase to 30 per cent by the end of the year. We expect 10-per-cent growth in sales of Sealy mattresses this year, while the total market is expected to be flat for the whole of the year,” he said.
Jaspal & Sons has been manufacturing and distributing Sealy, the world’s best-selling mattress brand, for almost 23 years.
Driven by state-of-the-art technology, the brand has gone beyond just mattresses to “well-being solutions for health”, he said.
Jaspal & Sons is today celebrating a significant milestone in its history, the 60th anniversary of the company’s inception.
Starting out with only one retail store, the company is today a leader in the bed and bath product industry and enjoys a wide reputation for quality and service excellence, he said.
