President budgets Bt2 bn for expansion
President Bakery has set aside an investment budget of Bt2 billion for 2012-15 to expand its production capacity, logistics system and distribution channels for its Farmhouse products.
The company is preparing for the many opportunities to open up when the Asean Economic Community materialises in 2015.
"Our expansion will support rising demand in both the domestic and export markets in the AEC. Now we have registered the Farmhouse trademark in Myanmar and Laos," managing director Apichart Thammanomai said yesterday.
The company will boost its transport fleet from 900 trucks now to 1,000 on Sunday.
It will increase its distribution channels from 38 nationwide now.
The rise in the daily minimum wage from Bt215 to Bt300 at the beginning of the year has had minimal impact, pushing up the company’s costs by only 1.75 per cent, he added.
