With direct sales, Ip's out on her own
Last time we heard about Yupapak "Ip" Vajarabhaya, daughter of Elca (Thailand)'s top executive Ampornpim Vajarabhaya, she was head of marketing taking care of Japanese retail in Thailand. That was the recent past. Now Ip has embarked on a new venture as
A graduate of the University of Pennsylvania in economics and holder of a Master of Business Administration degree from Sasin, Ip did everything she was keen to try, including acting, hosting a TV show, modelling, singing and setting up a dance company. All she did in the past was with approval and support from her mum. But now she has taken a step forward to announce her own choice of doing business, a direct-sales company, which is something that may seem a strange choice to her mum.
Ip recently took the stage to ensure her colleagues as a Network Builder and partner of the fast-growing US-based Unicity Co. She said her mum would not feel so pleased that she chose this path of career, but after studying the pattern of Unicity business, she is very positive that it suits her just fine. "The business matches my demand well," she said at the company’s conference.
And among the sales force at Unicity are many celebrities, who agreed that Ip was doing well, as her own network is one of the fastest-growing and sales have been soaring. Now if she presents all the figures to her mum, she should be very proud of her daughter.
Branching out
Major Cineplex boss Vicha Poolvaraluck is going to test the waters in enhancing the revenue of his cinemas across the country. One of the recent attempts sees the cinema turning into a big screen for a live soccer broadcast. Major has teamed up with TrueVisions in broadcasting a big English Premier League match between Manchester United and Liverpool on September 23 at the Major Ratchadothin Theatre, using the HD 4K technology.
The special screening will be a marketing activity to please True and Major fans, but in the future if the trend is well received, the two sides may seriously look into the possibility of making a profit out of it.
In addition, Vicha plans to allow its cinemas around the country to be used for seminars. He must have already surveyed the market, as he says he foresees the new business of hosting seminars would draw about Bt200 million in annual revenue.
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