Chevron plans 100 more Caltex stations by 2015
Chevron (Thailand) will add 100 new Caltex petrol retail stations to the existing 450 across the country in the next three years as part of a move to boost its market share from 8 to 10 per cent by 2015, general manager for products Adrian Bendeck said.
He added that some 30 additional stations should be set up this year at a cost of Bt30 million each, not including the cost of land. He said the project was open to those who wish to invest in the petrol business, and Caltex would provide the logo and the oil, and share revenue.
It has also gone into partnership with convenience stores as well as food and coffee chains and car maintenance services to draw customers. It recently joined up with Central Food Retail to open Tops Daily mini-supermarkets at Caltex service stations as part of its strategy to increase the services offered. Central Food Retail plans to open at least 10 Tops Daily stores at Caltex stations this year and at least 100 in the next five years. Bendeck added that Caltex intended to further invest in Thailand, especially since it spent on oil exploration and petroleum production business in the country. He said the government should allow the price of retail oil to move according to the market mechanism in order to reflect the actual market situation.
