Advertising expenditure rise 8.83%
Estimated advertising expenditure posted 8.83-per-cent growth to Bt97.6 billion in the first 10 months from Bt89.7 billion last year, according to the latest media survey by Nielsen Thailand, released yesterday.
From January to last month, Nielsen found that ad spending via cinemas, in-store media and the Internet enjoyed strong growth. Cinema adverts saw a 66.27-per-cent surge to Bt10 billion from Bt6 billion; in-store adverts jumped 74.72 per cent to Bt2.35 billion from Bt1.35 billion; and Internet advertising enjoyed 19.4-per-cent growth to Bt474 million from Bt397 million.
Television remains the medium that advertisers rely on the most, with 58 per cent of the total advertising industry. During the first 10 months, ad spending via TV saw a 4.74-per-cent rise to Bt56.7 billion from Bt54.1 billion in the same period last year.
Newspaper advertising was ranked second with Bt12.3 billion, a 1.79-per-cent increase from Bt12.1 billion last year, while radio adverts witnessed a 4.46-per-cent rise to Bt5.22 billion from Bt5 billion.
By the end of last month, outdoor advertising recorded Bt3.8 billion, while transit media had Bt2.4 billion.
Only spending via magazines faced a decline, by 12.73 per cent to Bt4.29 billion from Bt4.91 billion in the first 10 months of last year.
In October, ad spending witnessed a new high for the year in terms of growth rate, at 14.47 per cent to Bt10 billion from same period last year.
The top advertisers were Unilever (Thai) Holdings, Toyota Motor (Thailand), Coca-Cola (Thailand), Procter and Gamble (Thailand), Total Access Communications (DTAC), Tri Petch Isuzu Sales, Beierdorf, L’Oreal, Nestle and Osotspa.
