The pavilion features products from than more 200 entrepreneurs from various parts of Thailand, including Thai cuisine and fruits, fashion and clothes, gems and jewellery, spa, furniture and home decorative items as well as Thai massage & spa services.
The items at the pavilion are designed to meet Arab needs, with sale volumes reaching Bt100 million in just a short period. Many business deals with Arab businessmen have resulted in huge export orders over the last year totalling billions of baht.
The Global Village, one of the biggest international festivals in the Middle East, continues until March 30.
Akavut Tangsilikusonwong, managing director of Vega Intertrade and Exhibition, said at the grand opening of the pavilion recently that the Thai Pavilion is presenting the Thai tourism business including the hotel and hospitality trade, health care and other related benefits which tourists gain when visiting Thailand.
He added that visitors would be amazed by the wide range of goods on display and enjoy new experiences by visiting each country’s pavilion. Akavut is also Chairman of Thai Business Council in the United Arab Emirates(UAE).
The festival is a hub of various cultures, national heritages and traditions. It also features performances and offers visitors high quality products, tasty foods, a theme park and other shows, he said.
He said the success of the Thai Pavilion, which his firm designed this year, was the result of his previous experience and also took into account the advice of Arab visitors each year.
“I recently launched the Thailandee magazine in both Arabic and English versions to promote Thai products and services in the Middle East. The magazine includes business bulletins and entertainment news. This media will be suitable for promoting Thai local brands in the Arab market.”
The United Arab Emirates(UAE) market is welcoming an increasing amount of products from Thailand, offering a good opportunity for Thai entrepreneurs to build business relationships and networks in the area. Dubai is a significant market for Thai exports.