Property portal caters emerging real estate markets
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Arisingland.com will be launched in China in June 2013, as the emerging markets property portal site targeting high networth individuals in China and Asia.
"Our mission is to showcase investment properties in rising markets to buyers looking for property outside their home countries for investment or lifestyle purposes," said Clara Yeung, a founding partner of ArisingLand.com. Their main target audiences are the Asian and Chinese as they are the fastest growing category globally, as affirmed by the US National Association of Realtors which revealed that in 2012, property valued at more than US$7billion in the United States had been purchased by the Chinese.
ArisingLand.com offers both online and offline presence to maximise property exposure. With a broad reaching digital marketing programme that includes social media marketing on Facebook, Twitter, Google+, Linkedin, China's popular websites - QQ.com and Weibo.com - and eNewsletters, it aims to be the preferred digital media platform for emerging property markets.
