Myanmar launches branding campaign
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Myanmar on Wednesday inaugurates the first global nation-branding campaign to promote its tourism industry.
The inauguration takes place on the sideline of the World Economic Forum on East Asia 2013, taking place in the capital city of Nay Pyi Taw.
At the press conference at 3pm, Soe Thane, minister for President's Office, will give journalists the opportunity to view the 30-second TV commercial before it is rolled out on June 7 on peak-time BBC World News and Channel News Asia.
The campaign is supported by a consortium of hoteliers in Myanmar. It is aimed at raising the profile of Myanmar abroad by creating a brand image for the country. A number of different elements make up the initiative.
