Rural bee-keeping initiative
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Corporate social responsibility is not about the giving, but about helping the poor to stand on their own feet. That is the motto of Shama Sukhumvit Bangkok, part of the Onyx Hospitality Group, in launching its own CSR programme.
As part of the Shama CSR focus to stimulate entrepreneurship for poverty alleviation, Shama Sukhumvit Bangkok is looking to partner with Raitong Organics Farm to introduce a rural beekeeping initiative.
Through this scheme, Shama will provide the farming community with the resources to maintain healthy Asian honeybee populations and also encourage farmers to earn a supplementary income. Shama and Raitong Organics Farm will provide professional training and education on basic Asian honeybee biology, and also on the important ecological role bees play in the environment.
“Plan BEE” is an initial step to introduce urban beekeeping to Thailand and beyond, to help by creating a safe urban sanctuary for the honeybees driven out of rural areas by pesticides. Honey generated from these bees will be used at Oriental Residence Bangkok as an ingredient in the dishes served in Cafe of the hotel.
