Specialised websites now main channel for job recruitment
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ABOUT 91 per cent of employers now rely on online recruitment websites as their main channel for job advertising, indicating that social media networks and other job posting channels can longer meet their needs, according to JobStreet.com.
Eric Sito, regional general manager, said yesterday that one of the challenges facing most companies is how to engage and convince top talents to work for them. Many firms are focusing on image making or brand building to be more attractive, while job candidates want more information.
To make it easier for employers to find qualified candidates via online recruitment, JobStreet.com has introduced the latest “Richer Job Ads” with new features such as salary matching, location map and company insights. Candidates can now easily see which companies match their salary range, the first innovation ever used in Southeast Asia. Other features will give candidates a more comprehensive overview of the job, work location and company insights before applying.
“We asked our candidates what information mattered most when deciding on applying for a job. Apart from salary and location, they wanted more insights into the companies they were applying to. With Richer Job Ads candidates can get a good look into the office environment through photos and videos.
“They can also learn more about the work culture with details on dress code, work hours and even what languages are spoken there. This enhancement will benefit candidates by giving them a better understanding of the job, as well as delivering more serious and qualified candidates to the employers,” he said.
JobStreet.com’s opinion survey of 227 companies also shows that 43 per cent have sought applicants through social media networks before. Their main purposes were advertising the new job positions and establishing corporate branding. About 49 per cent broadcast job openings through their social media network channels. Only 21 per cent still advertised their jobs through printed media.
Tanaporn Satitpunwaycha, manager of JobStreet.com Recruitment (Thailand) Co, said that looking back three years, online job advertising has constantly grown while traditional printed job advertising has been shrinking. In 2010, the ratio across Asean was 70:30. Now it is 91:9, proving that traditional printed media is not a potential competitor to online job advertising.
Although social recruitment has grown rapidly, since it’s easily accessible and information can be found quickly, companies still have not transformed their hiring process to social recruitment.
A job-seeking behaviour survey last month by Nielsen Company (Thailand) supports this. About 85 per cent of respondents sought jobs from online recruitment websites, 38 per cent heard of job advertising from their friends and 36 per cent accessed the official websites of the companies they were interested in.
