Berli Jucker plans eight Ogenki branches by year-end
Play
Berli Jucker has invested Bt350 million in a chain of Ogenki stores specialising in health and beauty products.
As a one-stop shopping destination, Ogenki carries leading brands, provides healthcare and beauty service by the professionals, and is fully equipped with advanced tools. Currently, three branches, in Asoke Tower, Future Park Rangsit and Central Rama 3, are ready to serve customers. Sales this year are expected to reach Bt20 million.
The chain is to expand to eight branches by the end of the year, with 60 branches planned by 2015.
Phidsanu Pongwatana, senior vice president for Berli Jucker’s retail business group, said the Ogenki chain aimed to gain 15 per cent of the health and beauty market by the end of this year. It also plans to expand to Asean countries and has recently started business in Vietnam and Laos.
Piyaphat Suphawan, general manager of the retail business group of Journal Holdings Co, said Ogenki in Japanese meant “How are you?” This health and beauty store is designed in a modern Japanese style and looks outstanding in orange, which symbolises energy and health.
The company is confident that Ogenki will win the hearts of health-conscious people thanks to product quality, service, convenient locations, clear marketing strategy, answering customers’ needs, and expertise in medication and medical tools, he said.
