Ad spending grows 1.5% in first 10 months; TV?commercials stay top

From January to October, ad expenditure posted year-on-year growth of 1.56 per cent, compared with a 1.28-per-cent increase in the first nine months of the year.

An indicator of improving ad expenditure was the figure for spending via newspapers, where growth of 0.24 per cent growth to Bt12.39 billion was experienced in the first 10 months, after the segment posted negative growth for the January-to-September period.

Advertising via TV, magazine, transit and Internet media also enjoyed growth.

Television commercials still accounted for 60 per cent of total spending by advertisers and marketers. In the first nine months, the medium saw a 2.47-per-cent increase to Bt58 billion from Bt56.69 billion in the corresponding period last year.

Magazine adverts witnessed 0.48-per-cent growth to Bt4.58 billion from Bt4.56 billion, while Internet advertising saw a 54.43-per-cent surge to Bt732 million from Bt474 million.

Meanwhile, transit media enjoyed a 19.89-per-cent rise to Bt2.89 billion from Bt2.41 billion.

However, advertising spending via radio, in-store, cinema and outdoor media still faced a decline. Radio adverts registered a 0.69-per-cent drop to Bt5.2 billion; cinema advertss saw a 3.05-per-cent fall to Bt6.19 billion; in-store media witnessed a 5.05-per-cent decline to Bt2.23 billion; and outdoor media suffered a 9.57-per-cent drop to Bt3.44 billion.

Despite facing a decline in outdoor-media business, Aqua Corp, a publishing company |and outdoor-media operator, reported positive growth |with a net profit of Bt99.83 |million during the first nine months. In the third quarter, the company posted 59.31-per-cent earnings growth to Bt29.36 million.

Rewadee Whanchid, director of the company, said Aqua was on track to achieve its full-year target of 20-per-cent growth in revenue.