10-way campaign to lower cost of living

The other firms contributing to the campaign are Unilever, Johnson & Johnson, Kao, Nestle, Prantalay, MK Restaurant, KFC, TrueMove H, and Daily News.
Their representatives said they believed that the current political problem would have only a small impact on their sales performance.
John Christie, Tesco Lotus’ chief executive officer, said the aim of this campaign is to help Thai consumers lower their costs.
“I’m very pleased to help Thai consumers with all partners who have been working together with us for a long time,” he said.
The promotion for the campaign begins today and is scheduled to continue until New Year’s Eve. Whether it continues after that will depend on customers’ reaction.
Christie said this was unlike a normal sales-promotion campaign. It is not intended to replace other promotions, but is a new one aimed at helping Thais manage their costs.
Edwin Yap Hawson, group managing director of Johnson & Johnson Consumer (Thailand) Co, said that although the economy was not good at this time, he wanted all Thai consumers to have the same quality of life as during normal times.
The United Hands for Thailand campaign will have two phases, the first between now and December 31, and the second next year.
“Tesco Lotus and our partners firmly believe that as leading businesses in Thailand we have a significant role to play in helping Thai people. We are confident that the United Hands for Thailand campaign will provide great benefits to Thais,” Christie said.