The challenge was adapted from the Ice Bucket Challenge campaign, which was started in the US and involves dumping a bucket of freezing water onto one’s head to raise awareness and money for research into amyotrophic lateral sclerosis (ALS), a neurodegenerative disease.
As part of the Holy Water Campaign, Banthoon said he will make a personal donation of Bt100,000 to the Siriraj Foundation, while Kasikornbank will donate Bt1 million to the same foundation for ALS patients. Suthichai will donate Bt100,000 to the Regional Education Office No.12 in the South.