BizBuzz

Tevin Vongvanich, chief executive of PTT Exploration and Production (PTTEP), has learned both the good and bad sides of social media.
Like other chiefs of big companies in modern times, he is on alert for attacks against the company in social media. On the other side, from a Line message, he learned how to let go.
“The message said: ‘Why worry? When you have an insoluble problem, you have to let go. If the problem is solvable, it will be solved.’ Nothing can be more true than this,” he said.
Like other executives of PTT Group, Tevin is facing misery due to some resentment over the group’s exorbitant profits. After treading in the minefields for some time, now the executives are experiencing an atomic bomb as the pending energy reforms could affect the group one way or another.
Knowledge accumulated when Tevin was in the monkhood helps him deal with it.
Now, he truly understands the universal message of the Lord Buddha in the Kalama Sutta, which encourages free inquiry even on teachings from parents or teachers. The only doubt is why some people in social media easily fall for others’ posts.
To him, the Lord Buddha’s Four Noble Truths come into play when dealing with Thailand’s current energy situation.
Thailand’s suffering (dukkha) lies in the fact that the country is a net importer of energy. Causing this (samudaya) are low reserves, energy inefficiency and disrupted policies. To end this suffering (nirhodha), Thailand needs to explore for more resources and ensure inefficiency. The path to free Thailand from suffering (magga) requires sustainable approaches to deal with these causes.
To the question of how Thailand can attain nirvana in terms of energy, his answer is a sustainable model of mixed energy sources. But for the world, nirvana should be attained when fusion energy becomes a reality.
That’s true. When the time comes, nobody will bother ranting on PTT Group’s operations.

CHIRATHEP’S NLP MODEL
To reporters stationed at the Bank of Thailand for some time, calm is not one of the well-known characteristics of newly appointed spokesman Chirathep Senivongs Na Ayudhya.
He is rather famous for being spontaneous in his responses to questions and remarks.
However, from the moment he was appointed spokesman of the country’s top economic institution, he has managed his emotions well.
How many know why he locks himself in his office for half an hour before descending to the press room for the weekly briefing?
His trick is based on “NLP”, a model that has existed for three decades but is known to few Thais.
The abbreviation stands for neuro-linguistic programming, a name that encompasses the three most influential components involved in producing human experience: neurology, language and programming.
The neurological system regulates how our bodies function, language determines how we interface and communicate with other people, and the programming determines the kinds of models of the world we create. Neuro-linguistic programming describes the fundamental dynamics between mind (neuro) and language (linguistic) and how their interplay affects our body and behaviour (programming).
For half an hour, Chirathep tells himself to be calm during questions and remarks. At the press conference, he is watchful to every word that he says. He understands that patience is one of the requirements of the job, which has been his dream since he joined the central bank 24 years ago.
And the trick seems successful. A reporter new to the BOT said the spokesman was calm at the press conference as well as out outside the press room.
Comments like that must be more than welcome for the spokesman.