Downward trend in ad spending continues
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Advertising spending continued to slide in October, with total spending of only Bt8.9 billion, according to Nielsen.
The amount showed a 9.56 per cent drop from Bt9.88 billion in the same month last year.
Magazines suffered the steepest fall, 23.46 per cent; followed by cinema, 19.96 per cent; television, 10.61 per cent; and newspapers, 9.82 per cent. Ad spending rose only in three categories: transit (bus and train, for example), in store and internet.
Ad spending in the internet category jumped the most, by 23.17 per cent. However, the value remained low at Bt101 million, compared to Bt5.38 billion poured to TV channels which controlled 60.21 per cent of the total spending value.
Ad spending in the first ten months of this year contracted by 9.70 per cent from the same period last year, to Bt84.9 billion.
The television category attracted 63.10 per cent of total spendign, or Bt53.57 billion. Still, the value dropped by 7.76 per cent from the same period last year.
Aggregate ad spending in the internet category rose the most, by 5.46 per cent on year to Bt772 million.
