JWT launches Mirum to unite 11 digital agencies spanning 17 nations

Former Digitaria chief executive officer Dan Khabie will take the helm as Mirum global and North America CEO. In this role, Khabie will have oversight of Mirum’s overall growth strategy, including profit and loss responsibility, managing key client relationships and aligning resources to service clients globally.
He will report to JWT’s global CEO, Gustavo Martinez, and be based in the United States.
“The launch of Mirum is an integral part of our strategy to continue building on J Walter Thompson Company’s many assets and capabilities in order to drive business transformation,” Martinez said. “Mirum is poised to deliver both the technology and creative solutions that global brands demand.”
Stefano Zunino, head of digital worldwide for J Walter Thompson and chairman of Mirum, added: “Dan’s natural entrepreneurial instincts and passion will foster Mirum’s start-up mentality as he drives growth forward across our global network.”
Mirum’s capabilities are organised around strategy and consulting services, creative and content, user experience and platforms, analytics and insight, and product development and mobile. Additionally, Mirum has deep vertical service offerings in digital retail, behavioural media and financial services.

Clients
Current clients include CBRE, Cyrela, Daum Kakao, Finnair, HSBC, Magazine Luiza, Mazda, Microsoft, Nokia, Petco, the Singapore Tourism Board, TD Bank, Walmart and XL, among others.
“I am extremely honoured to have been given this exciting yet humbling role in leading some of the most talented thinkers and makers in the world,” Khabie said.
“Over the last year we have worked hard as a leadership team to integrate all of these agencies together under one common vision and operational structure while keeping the entrepreneurial spirit in each region.
“We have become a borderless agency with a collaborative, passionate culture, and it has already led us to win global clients that will be announced on a later date.”
Mirum companies include Digitaria (US), XM (Asia-Pacific), CASA (Brazil), Activeark JWT (Finland, Sweden, India and UK) and Twist Image (Canada). Lunchbox (US), i-Cherry (Brazil), HeathWallace (UK), Quirk (South Africa and UK), Clarus (Mexico) and X-Prime (France) will also join Mirum.
Daiga Atvara will be appointed chief design officer; Matt Webb, chief technology officer; Dave Wallace, chief operations officer; Nick Read, chief financial officer; Sarah Kotlova, global head of agency services; and John Baker, chief marketing officer.
Khabie plans on naming a chief creative officer, chief strategy officer and global head of data and analytics over the next six months of the year.
Khabie has also named his global leadership team, which includes Robin Bade and Markus Hakala, Europe; Rob Stokes, Middle East and Africa; Guilherme Gomide, Latin America; Nanda Ivens, Asia-Pacific; Mark Goodman, North America; Alex Kavinski, behavioural media; and Kevin Weisberg, digital retail marketing.