Seven new firms join Sustainable Brands corporate network
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SUSTAINABLE Brands has announced the addition of new members to its Corporate Member Network, an initiative focused on aligning multiple stakeholders along a path towards a sustainable future.
Estee Lauder, P&G, Hershey’s, Hasbro, Iron Mountain, Miller Coors and Domtar have joined over 55 companies already committed to leveraging their unique role in business and society.
The companies that comprise the Sustainable Brands Corporate Member Network collectively represent over $800 billion (Bt2.6 trillion) in annual revenue and have a combined workforce of over 4 million employees worldwide.
CollaboratIon agenda
A recent member benchmark study indicated that 83 per cent of them were consistently using sustainability as an innovation driver within one or more product level brands and over 90 per cent expect many or most of their product brands to explore opportunities to leverage sustainability as a value proposition in the near term.
To accomplish this, the member group established a three-point collaboration agenda: to adopt new business metrics that enable them to better measure and connect the true environmental costs, social costs and positive impacts of their businesses to the bottom line; to explore and enable disruptive innovation that drives growth and supports the shift to a sustainable economy; and to better understand and drive a shift in societal demand and behaviour toward healthy, sustainable lifestyles and consumption.
“The value we receive from participating as a Sustainable Brands Corporate Member is reflected in the carefully curated conversations, the supportive and collaborative environment and the people, practices and tools to be able to lead change within our companies,” Josh Henretig, director of Environmental Sustainability at Microsoft, said.
Members are convening tomorrow to discuss strategies for influencing consumers at scale, on-package and in-store tactics for driving preference and purchasing of sustainable products, and practical guidance for changing brand narratives. Hosted by BASF, this member-only meeting includes guest speakers from Nielsen, Natural Marketing Institute, Novelis, Panera, Target, Wolff Olins, Planet Earth and Culture2.
It will focus on examining the landscape of recent initiatives aimed at shifting societal demand and behaviour.
