MK opens community food mall with five brands

The group targets average monthly revenue of Bt10 million in the first year of operation.

The mall features five MK Restaurant Group brands: MK itself, Le Siam, Miyazaki, Yayoi, and Le Petit.

MK president and chief executive officer Rit Thirakomen said London Street was another milestone for the group.

It is not only setting the stage for its expansion throughout Thailand, but also reinforcing the company’s vision and leading role as a specialist in operating restaurant chains.

The company is aiming for London Street to be Thailand’s first community food mall based on the concept of a London-chic design.

The mall is on 1.8 rai (2,880 square metres) and has has total space of 2,500sqm.

The company’s managing director Somchai Hanjitkasem said London Street was derived from MK Group’s new strategy for expanding its restaurant business. This project will offer a new dining experience to Thai consumers, he said.

MK’s director of Japanese business and London Street, Kittiya Wannasuree, said the company hoped to attract an average of 1,000 customers a day to the mall, spending between Bt450 and Bt500 per head per time.

This should translate as London Street averaging revenue of Bt10 million a month.

"If this project succeeds, we also plan to launch the same concept on Ram Indra Road," she said.

However, the company will study the success of London Stree for about a year and a half before deciding to expand the concept.