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Siam Motors acquires luxury Pattaya hotel

May 07. 2015
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By Patcharee Luenguthai

The Na

After eight years of success with its Siam@Siam Design Hotel & Spa, Siam Motors Group is expanding into a luxury brand by purchasing a property from Apex Development to develop into the five-star, Bt2-billion Movenpick Siam Hotel Pattaya, said Phornpinit

He said his company decided to buy the Apex hotel project, formally named Movenpick White Sand Beach, because it is rare to find a 6-rai (1-hectare) plot with a 90-metre stretch of pristine beach like this location. "Definitely, it’s suitable for leisure," he said.

Located on Sukhumvit Road (Kilometre 156), adjacent to the Ambassador Hotel and close to Ocean Marina Yacht Club, a 34-floor ship-shaped hotel will offer 270 sea-view rooms with balconies. Designed and decorated by P49 Design & Associates, the hotel is scheduled for opening next January.

Phornpinit said that in addition to its outstanding location, the hotel would offer guests more comfort than its competitors with bigger rooms. A standard room is 47 square metres compared with the usual 35sqm. There will also be a beachfront swimming pool and beach restaurant.

The hotel will offer an all-day dining area an "under the sea" themed kids’ club. And while there are plenty of seafood restaurants in Pattaya, the hotel will feature a famous steakhouse with the authentic charm of New York.

Besides the hotel (north tower), Movenpick Siam Hotel Pattaya will also manage the 37-storey south tower, Movenpick Residence, which is owned by Apex Development. This condominium project will house 210 units which 70-unit of rental pool programme.

Buyers of Movenpick Pool Villas (14 available) can enjoy the company’s Rental Pool Programme, with a minimum rental guarantee 5 per cent of the unit price for three years and 30 free-stay days per year. This programme will be run by the management of Movenpick Siam Hotel Pattaya.

Phornpinit said the company was considering hotel developments in such locations as Hua Hin, Phuket and Samui. Meanwhile, the company is looking for a good location to initiate a hotel in the booming city of Yangon in Myanmar.

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