Mango Tree plans more restaurants in China
Mango Tree Worldwide plans to open two new restaurants in Hong Kong and three more in mainland China, after the launch of the first Mango Tree in China in Qingdao in May.
This represents the first part of an ambitious goal to launch seven Mango Tree restaurants and bistro-bars in China over the next three years.
Pitaya Phanphensophon, founder and chief executive officer, said it was a good time for the group to expand its presence in mainland China and Hong Kong.
Mango Tree is a Thai franchiser that has achieved international success and helped promote Thai brands around the world.
One of the most exciting aspects of getting into the Chinese market was the fact that more and more Chinese people were being introduced to Thai cuisine on the back of the huge boom in outbound Chinese tourism to Thailand.
The group is also eyeing several locations in Hong Kong but Pitaya is not saying exactly where for the time being. Mango Tree already has successful restaurants in Causeway Bay and Kowloon.
The expansion will become part of a global portfolio of more than 70 restaurants, bistros and cafes under the Mango Tree and COCA families of brands, with outlets in key cities including Hong Kong, London, Tokyo, Dubai, Washington, Mumbai, Jakarta and Manila.
