PropertyGuru buys website
Singapore-based PropertyGuru Group, an online property portal, has acquired Indonesian property website RumahDijual.com for an undisclosed amount.
This comes on the back of its latest acquisition of new-project marketing solution ePropertyTrack in July, after an investment of 175 million Singapore dollars (Bt4.45 billion) from a strategic consortium of three investors including Emtek Group – Indonesia’s largest media group – in June.
Founded by Indonesian Yohanes Aristianto, RumahDijual literally means "house for sale". The acquisition of RumahDijual.com, coupled with PropertyGuru’s Rumah.com site, means that 43 per cent of all time spent on property portals in Indonesia is now spent with PropertyGuru, almost double that of its closest competitor.
Currently, Rumah.com and Rum ahDijual.com combined have 5.5 million users and 30.2 million page views monthly, making Indonesia PropertyGuru’s second-biggest market in terms of traffic. Steve Melhuish, chief executive officer and co-founder of PropertyGuru, said Indonesia was strategically important for his company because it is the largest, and one of the fastest-growing, property and digital markets in Southeast Asia.
"Together with our local partner, Emtek, we have earmarked tens of millions of dollars in the coming years to bring further innovations to the Indonesian market, to help solidify our market leadership," he said.
"This latest acquisition is a further testament to our long-term commitment to the Indonesian property market. "We bring market transparency with an unrivalled volume and diversity of choices, relevant and reliable information, and innovative search experience to home seekers, helping them to make more confident property decisions. And to our trade customers we bring a comprehensive suite of sales and marketing services, on top of increased leads, due to wider reach."
Rumah.com has engaged in numerous investments and market-engagement activities to solidify its leadership position in Indonesia. Over the past two years, Rumah.com has invested in innovations such as a recent mobile-app refresh, a website revamp in the third quarter of 2015, and the incorporation of a mortgage calculator in its website and mobile applications.
