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Synnex eyes Indochina push

Feb 04. 2016
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By JIRAPAN BOONNOON

THE NATION

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Synnex (Thailand), an information technology (IT) distributor, aims to expand further in Indochina and expects to generate revenue of Bt23 billion this year

 

Chief executive officer Sutida Mongkolsuthree said the company this year was focusing on domestic and international markets as well as the business-to-business online market.

She said Synnex would also enter the gaming market as she believed it had high growth potential.

She said the company had cooperated with a local partner to set up a branch in Myanmar in 2014, and was looking for a local partner in Cambodia so it could open a branch there this year.

Sutida said the company helped create brand awareness via Trusted by Synnex, which satisfied customers’ needs, and through the nationwide mascot marketing activity Synnex Carnival with Mr Synnex & The Gang.

She believes the measures will expand the company’s business base and revenue.

She said Synnex had around 5,000 dealers, as well as 11 service centres and 63 Synnex service partners, a figure expected to rise to 65 by the end of this year.

Sutida said the Bt23 billion in revenue forecast for this year would be a rise of 8 per cent from 2015.

Thirty per cent of the company’s revenue this year is expected to come from commercial operations and 70 per cent from the consumer market.

The commercial market includes network and server products and smartphones.

"I think that the Indochina market is an opportunity and has high potential for growth," she said.

"We started entering Indochina in Myanmar a couple. Myanmar is a major, high-potential growth market. Cambodia also has high potential as a new market."

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