Bangkok to host international beauty trade fair in September

“Beyond Beauty Asean-Bangkok” will be held at Impact Exhibition and Convention Centre from September |22-24.
“BBAB 2016 has secured 10,418 trade professionals from 56 countries and 308 exhibitors from 16 countries.
“This will be the largest international beauty trade show in Southeast Asia, covering the fast-growing Asean market. We look forward to many more successful editions to come,” said Kim Sang-wook, executive vice president of Kintex (Korea International Exhibition Centre), the organiser.
Claudia Bonfiglioli, international director for the Informa Beauty cluster, said: “BBAB 2016 is moving at a rapid developmental pace since its first edition and the exciting new initiatives presented by the show reflect the leadership of the show in leading the region in future trends, ensuring exponential growth opportunities for the beauty business community.
“This is especially important with the Asean Economic Community in effect, which presents greater trade opportunities for the entire Southeast Asian region.”
BBAB 2016 will serve as a platform for small and medium-sized enterprises in the Asean beauty industry to access the trade, networking and knowledge opportunities present at this international trade show, which could boost their growth potential in view of the growing competitive landscape of the global beauty industry.
Chernporn Tengamnuay, vice chairman of the Federation of Thai Industries, said newly established start-ups had become more efficient thanks to the opening of the AEC.
He said Thailand had rightfully established itself as a hub for the Asean beauty industry, and BBAB 2016 would continue to bring more quantitative benefits for SMEs and new start-ups, as well as contributing substantially to the product enhancement and quality elevation of Asean beauty brands globally.
 Thailand’s health and beauty industry was valued at Bt250 billion in 2014. Of that, Bt100 billion was generated from export while Bt150 billion was the national market value – an increase of 8-10 per cent over the previous year.
This year it is projected to see an increase in revenue of at least 15-20 per cent.