As of March 23, 570 businesses from 62 countries, of whom roughly half were first-time participants, had registered to participate. Amongst the vendors will be 343 exhibiting companies includes unique boutique hotels operating in the Greater Mekong Subregion, in addition to a range of creative small and medium-sized firms offering products and services while seeking to expand their profile in the international market.
India has the largest contingent of participants at 120, followed by the United Kingdom (40), China (33), Australia (25), Italy (25) and the United States (21). Groups of smaller but higher-end firms have also been invited from emerging markets such as Lithuania, Macedonia, Moldova and Ukraine.