PP Siam Latex opens ‘RubberLand’
PP SIAM Latex Co, a manufacturer and distributor of latex bedding products in Thailand, has invested Bt300 million to introduce “RubberLand”, the first edutainment museum in Asia on the subject of rubber.
Free admission to RubberLand is offered for Thais from today to September 30. The museum is in Central Pattaya.
PP Siam Latex managing director Thanayuth Thongchindavong said RubberLand was a new marketing strategy to improve the brand’s image and add business advantages by offering a new experience and creating exclusive content through “attraction marketing”.
He said it was not enough these days to offer traditional products and services. Consumers now look for content and experience, and brands have to create awareness and confidence in their products.
Since the company’s main customers are foreigners who come to Thailand to travel and shop, the company had the idea of creating a destination where they can learn about rubber.
Marketing director Dhwat Sommanobhat said the company’s revenue last year was Bt1.2 billion, up by 30 per cent from 2014.
RubberLand covers an area of 4,400 square metres on Sukhumvit Road in Central Pattaya. It is conceptualised as a creative museum and learning centre that uses edutainment tools such as three-dimensional projection mapping and creative decorative elements that reflect the Thai way of life, agriculture, and wisdom.
It is divided into two main areas. The learning area includes The Plantation, The Factory, Rubber in Life Zone and Rubber Fantasy Zone. The second area is a shopping zone selling rubber products and souvenirs.
RubberLand is now open. Admission fees for Thai citizens and expatriates are Bt100 for adults and Bt60 for children standing 90-135 centimetres tall. For foreigners, admission is Bt200 for adults and Bt100 for children. Seniors (60 years old and above) and children under 90cm receive free admission.
Free admission is offered to all Thai citizens from today until September 30.
