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Buzzne, a Malaysia-based mobile virtual network operator, is celebrating its third anniversary with an eye to expanding its presence into Southeast Asian markets beginning with Thailand.
An MVNO does not own wireless network infrastructure, but rather works with regular mobile network operators to obtain access to their network services at wholesale rates and repackage them under its own brand.
Enabling Asia and Buzzme chief executive officer Loke Yee Siong aptly called the moment a milestone for the company.
“As our target is a niche market, the young generation and millennial, we do not feel that we are directly competing with mobile network operators, but instead, complementing them.
“Thailand is also a good place to start our expansion as they already have a MVNO model, and it was just a matter of buying over an existing MVNO company to start,” he said.
The brand’s Thai partner providing the service was IEC-3G. It’s similar to the arrangement with U-Mobile in Malaysia.
They also hope to expand to Indonesia by the end of this year, the Philippines by the middle of next year and Myanmar by the end of next year.
This will give them access to a market of 500 million people.
Buzzme consumer marketing head Andrew Kok said users on their network would be able to enjoy a special service when they are in other countries.
“For instance, when customers on the Buzzme network here land in Thailand, the network will automatically assign them a local number and they can purchase prepaid add-ons at local rates offered by Buzzme, without changing their SIM card. – The Star