Insurance association launches rice gift set project
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THE THAI General Insurance Association is encouraging member firms to buy gift sets of Hom Mali rice purchased directly from farmers and to offer the gifts to their clients.
The TGIA launched the programme in a bid to assist farmers affected by the falling price of Hom Mali rice. TGIA president Anon Vangvasu said yesterday that the gift sets could be given to customers who purchase insurance policies or be distributed to employees of the insurance companies.
The association targets a purchase of 500 tonnes of Hom Mali under the |project. Anon said the gift sets would be ideal for New Year’s and other special occasions.
The association will contact farmers in Surin province to buy rice at a rate including the cost of transportation to Bangkok.
Insurance companies can order Hom Mali rice sets in three sizes: 1 kilogram for Bt40, 2kg for Bt64, and 5kg for Bt160.
