DKSH unit to market Scotch industrial products
MARKET-EXPANSION services provider DKSH has been appointed by Scotch Industrial (Thailand) Co exclusively to market, sell and distribute the company’s products nationwide.
Scotch was founded in 1983 in Bangkok, employs 1,000 specialists and produces around 700 million bottles of drinks per year. The company is the market leader for bird’s-nest tonics.
The market for food supplements has seen a sustainable and dynamic development all over Southeast Asia. To leverage on these opportunities, DKSH Business Unit Consumer Goods and Scotch have signed an additional memorandum to expand their partnership to further Asian markets such as Malaysia, Singapore or Vietnam.
DKSH successfully introduced Scotch’s products in Myanmar five years ago, DKSH president and chief executive officer Joerg Wolle said.
He added that the agreement was a strategic success for DKSH in one of the most relevant markets in Asia and at the same time an impressive proof of his company’s expertise.
“After the successful introduction in Myanmar, Scotch, as a widely respected Thai manufacturer, now entrusts us with its home market. With 110 years of presence in Thailand, our 11,000 local specialists and our capillary distribution network, we have the competence and the professionalism to ensure that Scotch will reach its targets.”
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DKSH claims to be the leading market expansion services provider with a focus on Asia. It helps other companies and brands grow their businesses in new or existing markets.
Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 770 business locations in 36 countries – 740 of them in Asia – and 28,300 staff, DKSH generated net sales of 10.1 billion Swiss francs (Bt354 billion) in 2015.
DKSH was founded in 1865. With a strong Swiss heritage, the company says it has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across the Asia-Pacific region.
DKSH Business Unit Consumer Goods focuses on fast-moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics.
The business unit’s market-expansion services extend from product feasibility studies and registration to import, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and after-sales services.
