By Sucheera Pinijparakarn - The Nation
According to PayPal' Ipsos report 2016, the online shopping habits of more than 28,000 consumers in 32 countries, including 800 participants in Thailand, reveals new opportunities for Thai merchants to expand their international sales.
Thai shoppers' total online spending is predicted to expand by 16 per cent from an estimated Bt325.6 billion in 2016 to Bt376.8 billion in 2017. Cross-border spending in Thailand is also expected to grow by 84 per cent in 2017 from the estimated of Bt60.3 billion spent in 2016.
Among the countries surveyed, China and Thailand are leading the Asia Pacific region when it comes to making cross-border purchases on a mobile device. Thailand comes the second followed to China with an average of 46 per cent made via mobile devices.
"The rise in internet and usage of mobile devices is transforming the face and form of retail, resulting in an increase in online borderless shopping. Thai has presented a clear opportunity for Thai businesses to embrace their export potential," said Somwang Luangphaiboonsri, Country Lead for PayPal Thailand.