Nestle campaign aims to stir up breakfast market
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Nestlé is launching a new campaign to put more energy into the breakfast market. Called the “Nestlé Warm-Up Thailand Campaign”, it encourages Thais to start each new day in a positive way with three warm-up strategies: warm up with proper nutrition from breakfast and beverages; warm up with good exercise to stay active and healthy; and warm up with quality conversation to enhance family relations
Nestlé plans to support the “Warm-Up Thailand” campaign with activities throughout 2017, such as a multi-brand promotion that offers a wide range of healthy, nutritious Nestlé products.
To reinforce the important role of the mother in “warming up” family members in the morning, Nestlé will conduct marketing communication activities through many channels to reach out mums, sharing information and nutrition tips through media channels including TV, radio, and digital media, as well as through point-of-sale promotions.
